Southern Cross Precinct comprises of East tower (121 Exhibition St) and West (111 Bourke St) tower with retail precinct at ground plane occupying a full city block grid. Concept Black has been assisting and providing various services & input to Brookfield Properties with asset reviews, strategies for improvements and capital works management.
Some of the works that have been completed include:
“ Branding and identity are now important and unique references to asset owners. It is more than just the building design & its designer, but longevity of the asset & about how they attract the tenants and their association with the asset owner.
Our role as architects & designers is to work together with the client & asset owner to achieve their vision by carefully and thoughtfully injecting their corporate branding and persona through design, guidelines, wayfinding & colour/materiality selection. ”