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Southern Cross Wayfinding
& Design Guideline

Southern Cross Lane, Melbourne

Commercial | Retail | Architecture | Interior
Project Management | Design Review | Asset Repositioning

Southern Cross Precinct comprises of East tower (121 Exhibition St) and West (111 Bourke St) tower with retail precinct at ground plane occupying a full city block grid. Concept Black has been assisting and providing various services & input to Brookfield Properties with asset reviews, strategies for improvements and capital works management.

Some of the works that have been completed include:

  • Safety upgrades 
  • Wayfinding
  • Asset review against PCA 2018 A grade & Greenstar / WELL rating
  • 1 in 10 density, creation of a health and wellbeing centre for its occupants
  • A series of user experience improvements
  • New EOT facilities and a ground floor repositioning strategy.

“ Branding and identity are now important and unique references to asset owners. It is more than just the building design & its designer, but longevity of the asset & about how they attract the tenants and their association with the asset owner.

Our role as architects & designers is to work together with the client & asset owner to achieve their vision by carefully and thoughtfully injecting their corporate branding and persona through design, guidelines, wayfinding & colour/materiality selection. ”

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